Fast Food Marketing (45 minutes – 1 hour) > Print/View All Notes
In this activity, students will examine marketing practices. Before beginning, have students turn to page 5 of the students' Engineering Portfolios. After students watch the "Art of Rhetoric" video, ask them to think about popular commercials that use these techniques. You may want to show a sampling of commercials and have the students identify which techniques are used. After students read about the fast food industry's marketing to children, ask for their opinions on the ethics behind the issue. They should write their responses in their Engineering Portfolios.